This is a follow up post to the most recent one about Pepsi and other companies using aborted fetal cells to create “flavors” for processed food. Pretty gross.
These “flavors” are synthetic and their safety has not been independently test–only by the manufacturer. The FDA then, on the word of the manufacturer alone, gives them a gras rating. Sad.
Here is a video about the flavor industry, and under their own admittance, seek to create addictive flavors to be put in processed foods.
Here is a snippet from Dr. Mercola’s article:
“Flavors are substances that impart tastes or aromas… Individuals experience the sensation of taste when flavors in food and beverage products interact with taste receptors in the mouth. A taste receptor functions either by physically binding to a flavor ingredient in a process analogous to the way a key fits into a lock or by acting as a channel to allow ions to flow directly into a taste cell.
As a result of these interactions, signals are sent to the brain where a specific taste sensation is registered. There are currently five recognized primary senses of taste: umami, which is the savory taste of glutamate, sweet, salt, bitter and sour.
Senomyx has discovered or in-licensed many of the key receptors that mediate taste in humans. We created proprietary taste receptor-based assay systems that provide a biochemical or electronic readout when a flavor ingredient interacts with the receptor.”
According to an article in The New Yorker8 published in May 2011, Pepsi’s New York plant has a robot fitted with human taste buds to reliably “predict” what humans might like. To create this robotic taste tester, Pepsi Co. scientists injected the genetic sequences of the four known taste receptors into cultured cells, and then hardwired the cells to the robot’s computer. The robot (which has replaced human taste testers for the initial taste trials) can sample some 40,000 flavor assays per day.
What are These Genetically Engineered ‘Flavor Enhancers,’ and are They Safe?
So the advice to eat a whole foods diet without processed foods, is becoming wiser and wiser advice to keep healthy. The food industry is not in the health business. They are in the make money business.
For the rest of the article, go here.